Who, What and Why: Exploring Consumer Behaviour In The Physical & Digital Worlds
One World, One Market — Embracing Omnichannel & Borderless Commerce
The Devil’s In The Data! How 1st Party Data Will Impact B2C/D2C & B2B Commerce
Unifying Commerce: How Motorola Fulfilled Its Single-Channel Digital Vision
The New Economy is a series of live events where we convene industry experts to showcase new technology, celebrate innovation, and create discourse around the best way to build sustainable ecosystems for the future.We are bringing together industry experts from platforms and brands to uncover technology's role in the evolution of commerce globally.The pandemic accelerated digital transformation across the retail sector, but according to ONS eCommerce still only represents roughly 20% of overall retail sales in the UK.We will uncover the challenges for online commerce and look at what the future holds for the sector.
Consumer Behaviour in a Post Pandemic World
1st Party Data Strategy
Shopping in the Metaverse
Social & Conversational Commerce
This event will be supported by our partner agency.
8:30 — Arrival and Coffee
9:05 — Welcome
9:15 — CEO Address — Gustavo Bacchin, CEO at Cadastra and Luke Tobin, CEO at Digital Ethos
9:25 — One World, One Market. Embracing Omnichannel & Borderless Commerce — Ken McFarland, Global Head of Digital & eCommerce, Unilever Homecare, Patricia Amaro, Global General Manager, Reckitt, Molly Dobson, GM / Managing Director, Currys Business - The growth of digital commerce has opened the door to unparalleled opportunities for growth. Amid a background of economic uncertainty, these opportunities are paramount to success. We will explore the challenges and measures brands must capitalise on and overcome.
10:00 — The Devils In The Data! How 1st Party Data will impact B2C/D2C & B2B Commerce — Susie Alegre, Humanitarian Lawyer, Gustavo Burnier, Chief Marketing Officer, Usercentrics, Cicero Hennemann, Head of Digital Hub, Western Europe at Reckitt, Dharmesh Damani, Data & Tech Lead, Google — With the sun setting on 3rd party data, the requirement for a robust, 1st party data strategy is critical. This need applies not only to the B2C/D2C sector but also to those working in B2B. This panel will explore these sectors' challenges and the opportunities 1st party data can provide.
10:30 — Networking Break
11:15 — Unifying Commerce: How Motorola Fulfilled Its Single-Channel Digital Vision — James Atkins EMEA eCommerce & Telco Marketing Director at Motorola (a Lenovo Company), Khalid Khan, Head of Sales & Marketing, VTEX — Unified commerce has evolved from an emerging trend to a necessary strategy to thrive in today’s connected world. Join our session to learn how Motorola future-proofed its e-commerce operations by unifying B2B and D2C orders in a single channel.
11:50 — Who, What and Why: Exploring Consumer Behaviour In The Physical & Digital Worlds — Annie Siara, CEO and Founder, Lunique, Rafael Campos, Co-founder, VTEX, Alan Hunt, Partner, Lewis Silkin — The pandemic accelerated ever-shifting consumer expectations, and now the rise of more immersive digital experiences has turbo-charged those behaviour changes. In this panel, we will seek to understand consumer behaviour in and out of the metaverse and explore how these will open the door to incredible new possibilities.
12:20 — Closing Statement — Gustavo Bacchin, CEO at Cadastra and Luke Tobin, CEO at Digital Ethos
12:30 — Finish
13:00 — VIP Reception at The Lighterman, Granary Square
The event is in support of:
VIP Drinks Reception
The Lighterman Restaurant — A contemporary designed, minimalist Modern British gastropub with big windows & a canal-side alfresco bar.
◗ For more information, please email Greig Dowling.