New Economy

The Future of Commerce

March 28 2023 at Samsung KX, Coal Drops Yard

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Headline Partner

Event Overview

The New Economy is a series of live events where we convene industry experts to showcase new technology, celebrate innovation, and create discourse around the best way to build sustainable ecosystems for the future.We are bringing together industry experts from platforms and brands to uncover technology's role in the evolution of commerce globally.The pandemic accelerated digital transformation across the retail sector, but according to ONS eCommerce still only represents roughly 20% of overall retail sales in the UK.We will uncover the challenges for online commerce and look at what the future holds for the sector.

Topics Covered

  • Omnichannel

  • Consumer Behaviour in a Post Pandemic World

  • Borderless Commerce

  • 1st Party Data Strategy

  • Shopping in the Metaverse

  • Social & Conversational Commerce

This event will be supported by our partner agency.


Event Agenda

  • 8:30 — Arrival and Coffee

  • 9:05 — Welcome

  • 9:15 — CEO AddressGustavo Bacchin, CEO at Cadastra and Luke Tobin, CEO at Digital Ethos

  • 9:25 — One World, One Market. Embracing Omnichannel & Borderless CommerceKen McFarland, Global Head of Digital & eCommerce, Unilever Homecare, Patricia Amaro, Global General Manager, Reckitt, Molly Dobson, GM / Managing Director, Currys Business - The growth of digital commerce has opened the door to unparalleled opportunities for growth. Amid a background of economic uncertainty, these opportunities are paramount to success. We will explore the challenges and measures brands must capitalise on and overcome.

  • 10:00 — The Devils In The Data! How 1st Party Data will impact B2C/D2C & B2B CommerceSusie Alegre, Humanitarian Lawyer, Gustavo Burnier, Chief Marketing Officer, Usercentrics, Cicero Hennemann, Head of Digital Hub, Western Europe at Reckitt, Dharmesh Damani, Data & Tech Lead, Google — With the sun setting on 3rd party data, the requirement for a robust, 1st party data strategy is critical. This need applies not only to the B2C/D2C sector but also to those working in B2B. This panel will explore these sectors' challenges and the opportunities 1st party data can provide.

  • 10:30 — Networking Break

  • 11:15 — Unifying Commerce: How Motorola Fulfilled Its Single-Channel Digital VisionJames Atkins EMEA eCommerce & Telco Marketing Director at Motorola (a Lenovo Company), Khalid Khan, Head of Sales & Marketing, VTEX — Unified commerce has evolved from an emerging trend to a necessary strategy to thrive in today’s connected world. Join our session to learn how Motorola future-proofed its e-commerce operations by unifying B2B and D2C orders in a single channel.

  • 11:50 — Who, What and Why: Exploring Consumer Behaviour In The Physical & Digital WorldsAnnie Siara, CEO and Founder, Lunique, Rafael Campos, Co-founder, VTEX, Alan Hunt, Partner, Lewis Silkin — The pandemic accelerated ever-shifting consumer expectations, and now the rise of more immersive digital experiences has turbo-charged those behaviour changes. In this panel, we will seek to understand consumer behaviour in and out of the metaverse and explore how these will open the door to incredible new possibilities.

  • 12:20 — Closing StatementGustavo Bacchin, CEO at Cadastra and Luke Tobin, CEO at Digital Ethos

  • 12:30 — Finish

  • 13:00 — VIP Reception at The Lighterman, Granary Square


The event is in support of:

Speakers

Patricia Amaro
Global Manager
Reckitt

Susie Alegre
Intl. Human Rights Lawyer
Consultant

Alan Hunt
Partner
Lewis Silkin

Gustavo Burnier
Chief Marketing Officer
Usercentrics

Dharmesh Damani
Data & Tech Lead
Google

Annie Siara
CEO and Founder
Lunique

Ken McFarland
Global Head of Digital & eCommerce
Unilever Homecare

Cicero Hennemann
Head of Digital Hub
Western Europe at Reckitt

James Atkins
eCommerce Director EMEA
Motorola (a Lenovo Company)

Molly Dobson
GM / Managing Director
Currys Business

Andrew Grill
Actionable Futurist
The Actionable Futurist

Rafael Campos
Co-founder
VTEX

Patricia Amaro
Global General Manager
Reckitt

Gustavo Burnier
Chief Marketing Officer
Usercentrics

Molly Dobson
GM / Managing Director
Currys Business

Ken McFarland
Global Head of Digital & eCommerce
Unilever Homecare

Susie Alegre
Intl. Human Rights Lawyer
Consultant

Alan Hunt
Partner
Lewis Silkin

Dharmesh Damani
Data & Tech Lead
Google

Rafael Campos
Co-founder
VTEX

Cicero Hennemann
Head of Digital Hub
Western Europe at Reckitt

James Atkins
eCommerce Director EMEA
Motorola (a Lenovo Company)

Annie Siara
CEO and Founder
Lunique

Andrew Grill
Actionable Futurist
The Actionable Futurist

Attendee Feedback

“Such a pleasure to attend an event with so many well informed and intelligent industry professionals.”

◗ European Head of SEO, Samsung

“A sparkling array of speakers, inspiring talks, fantastic conversation, and the energy in the room was great.”

◗ Global B2B Ecosystem Lead, Reckitt

VIP Drinks Reception

The Lighterman Restaurant — A contemporary designed, minimalist Modern British gastropub with big windows & a canal-side alfresco bar.

◗ For more information, please email Greig Dowling.

Media Partners


Westgate House, 9 Holborn, London EC1N 2LL - © Cadastra. All rights reserved.

Westgate House, 9 Holborn, London EC1N 2LL
© Cadastra. All rights reserved.